LONDON (AP) — Russian Olympic athletes who participated in a rally supporting President Vladimir Putin and the invasion of Ukraine are facing a backlash, with one losing a sponsorship deal and facing a disciplinary investigation.
Medalists from cross-country skiing, gymnastics, figure skating and swimming gathered on stage at the Luzhniki Stadium on Friday as part of the concert and entertainment program around Putin’s speech.

Mikhail Klimentyev, Sputnik, Kremlin Pool Photo via AP
Russian President Vladimir Putin arrives to deliver his speech at the concert marking the eighth anniversary of the referendum on the state status of Crimea and Sevastopol and its reunification with Russia in Moscow on Friday.
Olympic champion swimmer Evgeny Rylov is under investigation from the sport’s governing body, known as FINA, for attending the event.
“The FINA Executive confirmed that the FINA Disciplinary Panel has opened a procedure against Russian swimmer Evgeny Rylov for a potential violation of the FINA rules following his alleged participation in a pro-war rally at the Luzhniki Stadium in Moscow,” the swimming federation said Wednesday in a statement. “The FINA Executive has requested that the panel’s proceedings be expedited.”
Rylov has also lost his endorsement deal with swimwear manufacturer Speedo because of his involvement in the pro-Putin rally.
“Following his attendance at the Luzhniki Stadium in Moscow at the weekend, Speedo can confirm that it has terminated the sponsorship of Evgeny Rylov with immediate effect,” the company said. “We condemn the war in Ukraine in the strongest possible way and stand in solidarity with the people of Ukraine, our athletes and our teammates who have been impacted by the conflict.”
Speedo added it will donate the remainder of Rylov’s sponsorship fee to UNHCR, the United Nations agency caring for refugees.
Most of the athletes, including Rylov, were pictured wearing jackets with a “Z” on the chest at the rally. The letter isn’t part of the Russian alphabet but has become a symbol of support for Russian troops after it was used as a marker on Russian armored vehicles operating in Ukraine.

Ramil Sitdikov/Sputnik Host Photo Agency pool via AP
People wave Russian national flags as they gather to attend the concert marking the eighth anniversary of the referendum on the state status of Crimea and Sevastopol and its reunification with Russia in Moscow on Friday.
Other Olympic medalist athletes in attendance included figure skaters Victoria Sinitsina, Nikita Katsalapov, Evgenia Tarasova and Vladimir Morozov; cross-country skier Alexander Bolshunov; and rhythmic gymnastic twin sisters Dina and Arina Averina.
The athletes stood on stage as the national anthem was played in an apparent reference to how Russian teams at last year’s Summer Olympics in Tokyo and this year’s Winter Olympics in Beijing didn’t have the anthem at their ceremonies in the fallout from years of doping disputes.
The event was held on the anniversary of Russia’s 2014 annexation of Crimea from Ukraine, with patriotic songs and praise for troops and Russia-backed separatists.
“Not so long ago we supported them in this difficult Olympic season, now they support the war against us and our country,” Ukrainian ice dancer Oleksandra Nazarova wrote on Instagram last week with a picture of four Russian skaters taking part in the rally.
Nazarova and partner Maksym Nikitin are both from Kharkiv, the mostly Russian-speaking city in northeastern Ukraine that has been subjected to intense bombardments by Russian forces.
Since the invasion, dozens of sports banned Russian and Belarusian athletes from their events after the International Olympic Committee recommended they be expelled from competition. Belarus has been an ally of Russia in the war.
Swimming, however, had said it would allow Russians and Belarusians to compete “in a neutral capacity” but hardened its stance Wednesday with a full ban from the world championships.
Hours earlier, Rylov had said on Instagram he will boycott the swimming world championships in June and July “as a sign of support” for Russian athletes who were banned from other competitions.
FINA also said Russia has now withdrawn from all international competitions.
There is a precedent for a Russian competitor being personally punished for supporting government policies. Gymnast Ivan Kuliak is facing a disciplinary hearing for wearing a “Z” symbol on the podium next to a Ukrainian competitor, and chess player Sergey Karjakin was suspended for six months Monday for social media posts with strident support for Putin and Russian troops.
The governing bodies for skiing, gymnastics and skating have all barred Russian teams from their events. Swimming has not but says Russians and Belarusians will have to compete “in a neutral capacity.”
Rylov, however, posted on Instagram on Wednesday that he will boycott the swimming world championships in June and July “as a sign of support” for Russian athletes who were barred from other competitions.
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Bernat Armangue
Relatives and friends mourn at the funeral of senior police sergeant Roman Rushchyshyn in the village of Soposhyn, outskirts of Lviv, western Ukraine, Thursday, March 10, 2022, in Lviv. Rushchyshyn, a member of the Lviv Special Police Patrol Battalion, was killed in the Luhansk Region. (AP Photo/Bernat Armangue)
This photo gallery includes graphic images.
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Vadim Ghirda
A woman and child peer out of the window of a bus as they leave Sievierodonetsk, the Luhansk region, eastern Ukraine, Thursday, Feb. 24, 2022. (AP Photo/Vadim Ghirda)
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Emilio Morenatti
An oncology patient rests next to his mother, in a basement used as a bomb shelter, while the sirens sounds announcing new attacks, at the Okhmadet children's hospital in central Kyiv, Ukraine, Monday, Feb. 28, 2022. (AP Photo/Emilio Morenatti)
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Emilio Morenatti
A girl and her brother sit on a train bound for Lviv at the Kyiv station, Ukraine, Thursday, March 3, 2022. (AP Photo/Emilio Morenatti)
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Bernat Armangue
Ukrainian volunteers sort donated foods for later distribution to the local population while Ukrainian President Volodymyr Zelenskyy appears on television in Lviv, western Ukraine, Wednesday, March 2, 2022. (AP Photo/Bernat Armangue)
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Emilio Morenatti
Natali Sevriukova reacts next to her house following a rocket attack in the city of Kyiv, Ukraine, Friday, Feb. 25, 2022. (AP Photo/Emilio Morenatti)
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Efrem Lukatsky
EDS NOTE: GRAPHIC CONTENT - Morgue workers look at the body of a Ukraine's territorial defense forces volunteer at a hospital in Brovary, outside Kyiv, Ukraine, Tuesday, March 1, 2022. (AP Photo/Efrem Lukatsky)
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Evgeniy Maloletka
The lifeless body of a girl killed during the shelling of a residential area lies on a medical cart at the city hospital of Mariupol, eastern Ukraine, Sunday, Feb. 27, 2022. (AP Photo/Evgeniy Maloletka)
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Bernat Armangue
African residents in Ukraine wait at the platform inside Lviv railway station, Sunday, Feb. 27, 2022, in Lviv, west Ukraine. (AP Photo/Bernat Armangue)
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Vadim Ghirda
Members of the Ukrainian territorial defense guard a checkpoint in Gorenka, outside the capital Kyiv, Ukraine, Wednesday, March 2, 2022. (AP Photo/Vadim Ghirda)
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Marienko Andrew
A Russian armored personnel carrier burns amid damaged and abandoned light utility vehicles after fighting in Kharkiv, Ukraine, Sunday, Feb. 27, 2022. (AP Photo/Marienko Andrew)
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Emilio Morenatti
Stanislav, 40, says goodbye to his son David, 2, and his wife Anna, 35, on a train to Lviv at the Kyiv station, Ukraine, Thursday, March 3, 2022. Stanislav is staying to fight while his family is leaving the country to seek refuge in a neighboring country. (AP Photo/Emilio Morenatti)
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Felipe Dana
People trying to flee Ukraine wait for trains inside Lviv railway station in Lviv, western Ukraine, Friday, March 4, 2022. (AP Photo/Felipe Dana)
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Evgeniy Maloletka
Dead bodies are put into a mass grave on the outskirts of Mariupol, Ukraine, Wednesday, March 9, 2022, as people cannot bury their dead because of the heavy shelling by Russian forces. (AP Photo/Evgeniy Maloletka)
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Evgeniy Maloletka
A police officer shows the covered bodies of children killed by shelling at hospital number 3 in Mariupol, Ukraine, Tuesday, March 15, 2022. (AP Photo/Evgeniy Maloletka)
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Evgeniy Maloletka
Ukrainian emergency employees and volunteers carry an injured pregnant woman from a maternity hospital damaged by shelling in Mariupol, Ukraine, Wednesday, March 9, 2022. The baby was born dead. Half an hour later, the mother died too. (AP Photo/Evgeniy Maloletka)
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Evgeniy Maloletka
A man plays with a baby in a bomb shelter in Mariupol, Ukraine, Sunday, March 6, 2022. (AP Photo/Evgeniy Maloletka)
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Evgeniy Maloletka
Serhiy Kralya, 41, looks at the camera after surgery at a hospital in Mariupol, eastern Ukraine on Friday, March 11, 2022. Kralya was injured during shelling by Russian forces. (AP Photo/Evgeniy Maloletka)
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Evgeniy Maloletka
Russian army tanks move down a street on the outskirts of Mariupol, Ukraine, March 11, 2022. (AP Photo/Evgeniy Maloletka)
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Felipe Dana
Soldiers walk on a path as smoke billows from the town of Irpin, on the outskirts of Kyiv, Ukraine, Saturday, March 12, 2022. (AP Photo/Felipe Dana)
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Evgeniy Maloletka
Seen through a broken window, a fire burns at an apartment building after the shelling of a residential district in Mariupol, Ukraine, Friday, March 11, 2022. (AP Photo/Evgeniy Maloletka)
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Bernat Armangue
Displaced Ukrainians wait to board a Poland-bound train in Lviv, western Ukraine, Sunday, March 13, 2022. (AP Photo/Bernat Armangue)
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Felipe Dana
An elderly woman hides in a basement for shelter, with no electricity, in Irpin, on the outskirts of Kyiv, Ukraine, Sunday, March 13, 2022. (AP Photo/Felipe Dana)
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Evgeniy Maloletka
The children of medical workers warm themselves in a blanket as they wait for their relatives in a hospital in Mariupol, Ukraine, Friday, March 4, 2022. (AP Photo/Evgeniy Maloletka)
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Bernat Armangue
Ukrainian civilians receive weapons training, in the outskirts of Lviv, western Ukraine, Monday, March 7, 2022. (AP Photo/Bernat Armangue)
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Bernat Armangue
Lenin sculptures are placed on the patio of the Andrey Sheptytsky National Museum in Lviv, western Ukraine, Friday, March 4, 2022. The doors of the museum have been closed since Russia's war on Ukraine began on Feb. 24, and heritage sites across the country face danger as the fighting continues. (AP Photo/Bernat Armangue)
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Felipe Dana
A child is carried on a stroller across an improvised path while fleeing Irpin, on the outskirts of Kyiv, Ukraine, Wednesday, March 9, 2022. (AP Photo/Felipe Dana)
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Felipe Dana
Ukrainian soldiers take cover from incoming artillery fire in Irpin, the outskirts of Kyiv, Ukraine, Sunday, March 13, 2022. (AP Photo/Felipe Dana)
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Diego Herrera Carcedo
The dead body of a person killed by Russian shelling lies covered in the street in the town of Irpin, Ukraine, Sunday, March 6, 2022. (AP Photo/Diego Herrera Carcedo)
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Emilio Morenatti
Natalia, 57, cries as she says goodbye to her daughter and grandson on a train to Lviv at the Kyiv station, Ukraine, Thursday, March 3. 2022. (AP Photo/Emilio Morenatti)
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Felipe Dana
Ukrainians crowd under a destroyed bridge as they try to flee across the Irpin River in the outskirts of Kyiv, Ukraine, Tuesday, March 8, 2022. (AP Photo/Felipe Dana)
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Evgeniy Maloletka
People lie on the floor of a hospital during shelling by Russian forces in Mariupol, Ukraine, Friday, March 4, 2022. (AP Photo/Evgeniy Maloletka)
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Felipe Dana
A man injured in a bombing lies on a stretcher at a hospital hallway during an air raid alarm in Brovary, north of Kyiv, Ukraine, Thursday, March 17, 2022. (AP Photo/Felipe Dana)
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Bernat Armangue
Ukrainians pick clothes inside a cinema turned aid center in Lviv, western Ukraine, Saturday, March 12, 2022. (AP Photo/Bernat Armangue)