Genesis Charges Into EV Crossover Market With New GV60
Genesis will bring the new GV60 electric crossover, its second battery-electric vehicle, to market early next year. It will be the first Genesis EV to use a dedicated, all-electric platform.
The Korean luxury brand originally planned to reveal the GV60 during the New York International Auto Show, but the cancellation of the Big Apple event forced the automaker to settle for issuing a news release.
Genesis released relatively few details about the GV60, but it confirmed the electric crossover would use the same skateboard-like architecture, dubbed the E-GMP, that will underpin its future EVs in addition to those coming from sibling brands Hyundai and Kia.
Genesis chief Jay Chang said that electrification would be “one of the key strategies” for the brand last April when the automaker pulled the wraps off its first battery-electric vehicle at the Shanghai Auto Show. The Electrified G80 uses a modified version of its conventional platform, however.
There are numerous advantages to using what is formally known as the Electric-Global Modular Platform. By placing batteries, motors and other drivetrain components below the load floor not only lowers the center of gravity but frees up space normally needed for the engine compartment. In the Genesis hierarchy, the GV60 designation suggests the crossover will be smaller than the recently launched, gas-powered GV70 model—but it’s expected to offer at least as much interior space.
The GV60 also is expected to use the same basic drive technology as the Electrified G80. It can operate at 400 or 800 volts and feature one or more motors. Genesis previously said that the sedan will launch from zero to 60 in as little as 4.9 seconds in Sport mode. In addition, the G80 BEV model will deliver up to 310 miles of range using the European WLTP standard and about 250 using the U.S. EPA driving cycle. But Genesis did not provide range numbers for the GV60.
While the skateboard architecture can free up designers, the Genesis team retained many key design cues from the brand’s conventional GV70 and GV80 crossovers. If anything, the familiar “Crest grille” is actually a bit larger. However, a closer inspection reveals only the lower portion is open, providing cooling air for the crossover’s batteries and motors. The GV60’s face also retains the brand’s familiar quad lamps.
The silhouette reveals a more coupe-like shape and a greater emphasis on range-extending aerodynamics, with details like retracting door handles that pop up when a driver approaches the vehicle.
The cabin also hews closely to the current Genesis design ethos, though the digital gauge cluster, big infotainment screen and center console are intended to look as if they’re floating. One of the signature details is the “Crystal Sphere” mounted atop the console.
“When the vehicle is turned off, the Crystal Sphere provides ambient lighting, adding to the aesthetic of the driving experience,” a Genesis spokesperson said in a statement. “When you’re ready to drive, the sphere rotates, and the SBW (the shift-by-wire system) appears, creating an indoor atmosphere of futuristic mobility.”
The Korean carmaker will reveal more details later this year, with the GV60 slated to go on sale sometime in 2022.