Frank Ocean launches luxury brand Homer Content Exchange

Frank Ocean has launched a new luxury brand called Homer.

The 33-year-old star has founded the independent American luxury company, which sells “fine and high jewellery pieces and printed silk scarves.

The pieces were handcrafted using 18K gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds, a press release states.

They were designed by Homer in New York City and handmade in Italy, and are inspired by “childhood obsessions and “heritage as a fantasy”.

The ‘Swim Good’ singer has shared how the project helped to keep his “mind moving” and “imagination turning” after losing his 18-year-old brother, Ryan Breaux, last summer.

Frank wrote on his Instagram Story: “Hand on my heart this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything.

“My hope is to make things that last. Things that are hard to destroy, set it in stone.”

The artist chose the name Homer as it “represents carving history into stone”.

The collection is presented in a catalog available either in-store or requested at

The store opens on August 9 and is located at 70-74 Bowery, New York.

Meanwhile, it was recently revealed that Frank will headline Coachella in 2023.

The ‘Novacane’ star – who hasn’t played live since 2017 – was due to perform at the 2020 edition of the festival along with Rage Against the Machine and Travis Scott, but unfortunately, the event was delayed due to the COVID-19 pandemic.

And while the world-famous music extravaganza will return in April 2022, Frank won’t play until 2023.

Coachella’s co-founder Paul Tollett said this week: “Right now, it’s the Wild West.

“I’m just trying to be as fair as I can to artists and to the fans to make sure that eventually, they get to see everyone that we talked about.”

This article originally ran on Content Exchange