A look at the most popular Valentine’s Day candy in each state for 2022

Danielle Beyer Zinsli | dbeyer@madison.com | @daniellebeyer
Posted:
Updated:

Valentine’s Day is here, and there will be no shortage of candy to go around.

The National Retail Federation predicts near record-breaking spending for Valentine’s Day in the U.S. at $23.9 billion. Of that, $2.2 billion will be spent on candy.

But which candy is the most popular? That depends on where you live.

Online retailer CandyStore.com put together a map that shows each state’s favorite candies, or at least the ones that are purchased the most. The rankings are based on 14 years of bulk candy sales data.

Here’s a state-by-state look (hover over each state to see the top three or scroll down for a list):

  • Alabama: Candy necklaces
  • Alaska: Conversation hearts
  • Arizona: M&M’s
  • Arkansas: Hershey Kisses
  • California: Conversation hearts
  • Colorado: Heart-shaped box of chocolates
  • Connecticut: Heart-shaped box of chocolates
  • Delaware: Hershey Kisses
  • Florida: Conversation hearts
  • Georgia: Heart-shaped box of chocolates
  • Hawaii: Conversation hearts
  • Idaho: Conversation hearts
  • Illinois: Conversation hearts
  • Indiana: Heart-shaped box of chocolates
  • Iowa: M&M’s
  • Kansas: M&M’s
  • Kentucky: Chocolate roses
  • Louisiana: Conversation hearts
  • Maine: Chocolate hearts
  • Maryland: M&M’s
  • Massachusetts: Heart-shaped box of chocolates
  • Michigan: Heart-shaped box of chocolates
  • Minnesota: Heart-shaped box of chocolates
  • Mississippi: Heart-shaped box of chocolates
  • Missouri: Conversation hearts
  • Montana: Chocolate hearts
  • Nebraska: Cupid corn
  • Nevada: Heart-shaped box of chocolates
  • New Hampshire: Heart-shaped box of chocolates
  • New Jersey: M&M’s
  • New Mexico: Heart-shaped box of chocolates
  • New York: Heart-shaped box of chocolates
  • North Carolina: Heart-shaped boxes of chocolates
  • North Dakota: M&M’s
  • Ohio: Heart-shaped box of chocolates
  • Oklahoma: Conversation hearts
  • Oregon: M&M’s
  • Pennsylvania: M&M’s
  • Rhode Island: Chocolate hearts
  • South Carolina: Conversation hearts
  • South Dakota: Hershey Kisses
  • Tennessee: Heart-shaped box of chocolates
  • Texas: Hershey Kisses
  • Utah: Hershey Kisses
  • Vermont: M&M’s
  • Virginia: Conversation hearts
  • Washington: Heart-shaped box of chocolates
  • Washington DC: Heart-shaped box of chocolates
  • West Virginia: Cupid corn
  • Wisconsin: Conversation hearts
  • Wyoming: Chocolate roses

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