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The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.

Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KXLY is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing Title 1 teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.


Magic of Storytelling is proud to once again partner with our Title Sponsor CDA Casino and bring books again this year to 10 local schools. Due to supply chain issues, we were extremely limited this year and was not able to include more schools and sponsors. Our partner First Book is hopeful that 2023 will bring back a full functioning program again!


If there is a school missing below that your business would like to sponsor, please email our Local Sales Manager, Katie Elliott. katiee@old.kxly.com

2022 Sponsor

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Coeur d’Alene Casino Resort Hotel is sponsoring:

  • Ness Elementary
  • McDonald Elementary
  • Cooper Elementary
  • Holmes Elementary
  • Borah Elementary
  • Hope Elementary
  • Ponderosa Elementary
  • Shiloh Hills Elementary
  • West Park Elementary
  • Betz Elementary

Past years by the numbers:

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